#BuyBlackBham Digital Campaign

Content Creation, Graphic Design

In December of 2021, Urban Impact partnered with the City of Birmingham and MasterCard to launch the #BuyBlackBham campaign, an initiative launched to encourage people to support black businesses during the holiday season.

We had to pull this campaign together quickly – it started in December, and we were engaged in December. We established a visual identity similar to the identity we created for another Urban Impact initiative, BE BHM.

We also created a landing page for the campaign, social media graphics, and video content.