Urban Impact has served Birmingham’s Historic 4th Avenue Business District for over 40 years. With a fresh look and exciting program updates, UI knew it was time for a new website. By this point, we had done several projects for Urban Impact, so we were excited to bring together all of those pieces for the new website.
Leaning into the organization’s new messaging–Leading. Building. Growing–we wanted to create something modern that reflected the energy of the 4th Ave District. We included many more visuals of the district, including a banner video we put together from extra b-roll footage we had from other projects.