Branding, Website Design
The Historic African American Neighborhood and District Summit (HAANDS) was ready to launch its brand as a national network of nonprofit and city agencies focused on preserving African American neighborhoods and commercial places. It needed a defined visual brand identity and a website landing page ahead of the first summit, with a full website build-out to follow.
We considered incorporating a hand in the logo because of the organization’s name. But, that was a little too on-the-nose, and we knew HAANDS wanted to differentiate itself from other nonprofit organizations.
We are still working on the HAANDS full website design, but we have launched a landing page that they use to funnel in conference participants. We designed the page to include visual elements consistent with the brand identity, with the content primarily focusing on the conference.